What you get with your web site
Every one of our web sites comes with extensive features and extras that represent your company as a reliable, customer-friendly, up to date, technologically vibrant business, because your code is built to web standards to be lean, clean, CSS-based, accessible, easy to use by your target-market and search engine friendly.
You will see the results in your higher search engines rankings, in the speed of your site, in the satisfied customer experience of your web visitors.
Some of the things we are most proud of are things you never actually see, which is what we enumerate here.
1. Every Page Has A Unique Title (Click to expand)
If a page of your site appears in Google's search results, the contents of
the title tag will usually appear in the first line of the results. This is why it is so important that every page has a clear and distinct title, description, and corresponding keywords. Google will identify your page as highly relevant to people searching for the words in that title.
A title tag tells both users and search engines what the topic of a particular page is. The *title* tag should be placed within the *head* tag of the HTML document. Ideally, you should create a unique title for each page on your site.
If a page of your site appears in Google's search results, the contents of the title tag will usually appear in the first line of the results.
Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search . The title for your homepage can list the name of your website, business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings .
2. Every Image is Identified (Click to expand)
We code each image correctly by providing a text equivalent (a description of the image) to make that image "accessible". We recommend adding a title and a URL to every image to add search engine friendly elements to your page.
3. Every Page has a Pixel-Perfect Look (Click to expand)
We use Style Sheets (CSS) to control how your pages look: this includes the color and size of the text, the links, the headers, the typeface (font), the size and positioning of the images, the margins, the line-height, the paragraph spacing, etc. By assuring uniformity throughout your site, style sheets make your site look pixel-perfect. An error-free, uniformly coded site lets your customers know that you adhere to and respect professional standards.
4. Every Link is Descriptive (Click to expand)
Link text should be meaningful enough to make sense when read out of context. Link text should also be short.
5. Every Letter Works Magic (Click to expand)
Your typeface defines your identity in the print world - we use it as part of your brand. Typography - the font face and size and thickness - is eye-candy - it gives people a first look at your business. Are you friendly? Are you serious? Are you fun? All these bits of information are communicated by the type on your page. We make sure your type is appropriate for your business and your customers.
6. Predictable, Consistent Sizing (Click to expand)
We add width and height dimensions to every image we code: this is not only good coding, it is good for your business. Every customer who looks at your web site sees the same image, on the same page, in the same position. We size and position images consistently throughout the site so that customers looking through your site gain a consistent feel of your company: a sense that your company is credible, trustworthy, established, safe.
7. Error Checking (Click to expand)
Error Checking prevents loss of
confidence in your site from broken links, bad spelling, use of features that crash some browsers, inappropriate language, outdated scripts, etc. We check your spelling, your syntax, your grammar, your content: we take responsibility for everything on the page that represents you -- because it represents us too!
We use a variety of applications and services to check for broken links, spelling errors, browser compatibility, accessibility, web standards validation and search engine issues. See W3 Error Explanations for Markup Validation Service and PowerMapper.
8. Your site is easy to read (Click to expand)
We make pages easy to read by ensuring that foreground and background colour combinations provide sufficient contrast for easy legibility
We make pages easy to read by coding font size correctly. We know apparent size and legibility of text varies across fonts, and use stylesheets to correct for different fonts rendered differently by different browsers.
9. Stress Free Navigation (Click to expand)
We test for "navigation stress". When people feel lost on your page they leave your site. We eliminate that stress by giving people something to click on to LEAVE the page, while giving them an easy way to get back to that page. :
Is there a link to the home page on every page in the site?
Some users want go back to your home page after looking around your site. Your home page is a "home base" for these users, allowing them to orient themselves before they look at new content.
Leave users "Breadcrumbs" to find (themselves) : Most visitors who arrive at your site from a Google search land on a page within your site, rather than on your home page. That’s one good reason to make sure you include breadcrumb navigation on your site. You’ll see it on many websites, in the upper left corner beneath the navigation menu. It shows your site visitor exactly where the page is within the organization of the website. For example: Home Page > Pricing > What You Get
Every Link is Distinguished
To maximise perceived clickability, links are underlined or colored or emphasized or otherwise distinguished. Users shouldn’t have to guess or scrub the page to find out where they can click.
Guidelines for Visualizing Links
Every visited link is distinguished by color or otherwise
Some users want to know which pages they’ve already visited so they don't unintentionally revisit the same pages over and over again. Changing the color (or other attribute) of visited links clearly identifies what pages a user has already seen.
Change the Color of Visited Links
10. Optimized for Google Webmaster Guidelines (Click to expand)
We use Google Webmaster Guidelines on hidden text, single-pixel links, links to bad neighborhoods, sneaky redirects, etc.)
We use Yahoo Webmaster Guidelines on doorway pages, popups, etc.
We use Bing/Live Webmaster Guidelines on keyword stuffed links and ALT tags, etc.
We use best-practice optimization guidelines on HTML standards compliance, usability and accessibility.
11. Happy User Experience (Click to expand)
Give Users a White Space to Rest: If a page is so full of color that the eye doesn't have a place to rest, it frustrates the user, and your customer goes away. White empty space lets your customer breathe, relax, and decide where to go; it makes room for the user 'inside' the page.
Every Page has Your Contact Information: Make it easy for your users to contact you directly - don't force them to search for your telephone number, hours of operation, address, or email.
Every Page has a Search Box: There is nothing more frustrating than having to scour an entire site for a single point of information. Don't frustrate your users: give them an effective search function.
12. Don't Forget The Small Print (Click to expand)
Copyright information should be up to date. Make sure all image and photo credits are correct, and that further documentation is accessible by email or links.
Privacy Policy: If you use cookies, capture data, or distribute data, then you need one. The best advice is always to be honest, and to state clearly what you collect data for, how it is stored, and to whom might it be passed. The presence of a privacy policy helps reassure users that you respect both legal and ethical guidelines for the web.
Company Registered Information: If you are a registered company then you must display on your website the registered company name, number, and address.
